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German mid-sized family business

The NOVATEX GmbH is one of the biggest manufactures of baby products worldwide. However, everything started out small: When the founders Hans Struckmeier and Wolfgang Schack started the NOVATEX GmbH over 30 years ago everything began in a little office in Hanover.

From that little office the company expanded by now to a 20 hectare head office in Pattensen, close to Hanover. Also, the former little warehouse gave way to a modern logistics hall with an attached production site. Currently, there are two locations in Germany with a total of 140 employees. The company’s administration and dispatch as well as parts of the production including quality control are situated at the headquarters in Pattensen.


The other German location is in Wernigerode with most of the modern machinery. Another site is in Ashland, Ohio with 120 employees. The newest location was set up in Trutnov, Czech Republic.

Always having innovation in the company’s focus, NOVATEX, has silenced the harshest critics of pacifier use by developing the DENTISTAR pacifier, the worldwide first tooth friendly pacifier which was developed in in close cooperation with dentists and orthodontists. Next to the brands BABY-NOVA, BABY-NOVA PREMIUM and DENTISTAR, also the license brand ROCK STAR BABY is part of the portfolio. Behind the lifestyle brand stands Tico Torres, the drummer of the famous rock band Bon Jovi.

Nowadays, the development of the company is in the hands of Hans Struckmeier’s son, Armin. Already with 19 he worked in the company on his father’s side. NOVATEX distributes its products in about 70 countries worldwide. That is also why Armin Struckmeier spends 120 days of the year traveling around the world – always searching for new ideas and innovative products!


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